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Agile value delivery with Outcomes

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Agile is +20 years old. Most of the companies did not get it. I'm glad to see the several new UX movements are getting it and are producing some amazing books, not limited to UX but in the helm of digital products and discovery like: Sense & Respond , Outcomes Over Output , The Hard Things about Hard Things  and Traction . I read all these books and really recommend you read it too. So the big fight that agile started and Digital Products / Discovery carry on is, stop focusing in Features make sure you understand your customer and deliver real value. Deliver value is not easy and still something everybody talks but feel know how to do it. The difference between a successful startup and a failed one is the ability to execute well knowing their customer and making products they love. I made some previous posts in regards to other forms of value I recommend you check it out here and here . In order to deliver the value, we need to focus on outcomes and stop focusing on output...