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Design is not Subjective

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Design is not Subjective! I know we have bad actors out there and several times people do Bad Design and use subjectiveness as a way to control the dialog and shut down conversations. Today I want to explore more why I believe design is not subjective and Design is done by Design. Design is about Goals, Purpose, and Structure. Decisions are driven considering a particular problem Domain and thats an important matter. When we do design without considering a domain we often step into a code problem, not into a design problem. Just looking at the code misses the point and ends up killing the design. Today I want to share a slidecast I made going deeper on these questions and hopefully I will be able to demonstrate to you why Design is not subjective at all or at least why it should not be. Let's get started!