Design is not Subjective

Design is not Subjective! I know we have bad actors out there and several times people do Bad Design and use subjectiveness as a way to control the dialog and shut down conversations. Today I want to explore more why I believe design is not subjective and Design is done by Design. Design is about Goals, Purpose, and Structure. Decisions are driven considering a particular problem Domain and thats an important matter. When we do design without considering a domain we often step into a code problem, not into a design problem. Just looking at the code misses the point and ends up killing the design. Today I want to share a slidecast I made going deeper on these questions and hopefully I will be able to demonstrate to you why Design is not subjective at all or at least why it should not be. Let's get started!

The Video


The Slides


Cheers,
Diego Pacheco

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